How to Find the Best Keywords for Real Estate Agents
Published on April 18, 2024by Botster
As a real estate agent, I’m sure there have been times when you caught yourself thinking of efficient ways to find the best SEO keywords for real estate agents.
If you’re like me, you’ve even done some Google searches on how to find SEO keywords. However, most of the preferred solutions involve using tools that cost hundreds (sometimes thousands) of dollars, and the free alternatives just don’t give the desired results.
Well, guess what? Today is your lucky day!
That’s because, in the next few minutes, I want to show you a better way to find the best keywords for real estate agents; a method that has been tested and approved for its effectiveness in keyword research! This is especially important because if you check if URL is indexed in Google, you'll see your property website on the SERPs only if your site pages are full of relevant real estate SEO keywords.
The method I’m about to show you is one that I’ve used several times to find real estate keywords for agencies I’ve helped grow their dominance on search engine result pages (SERPs).
I will show you several easy-to-use and blazing-fast SEO keywords finder tools that can help you find and extract real estate keywords for search engine optimization.
From this step-by-step guide, you’ll learn:
- How to find the best keywords for real estate website pages
- How to select meta keywords for real estate websites
- How to choose the best keywords for real estate ads
At the end of this comprehensive guide, you’ll be able to do the best SEO for real estate website pages and you will have a database of highly targeted keywords like this one:
Now, you may be wondering who I am to make these claims and say I can teach you how to find keywords for real estate SEO.
I am a digital marketer who works with numerous real estate agents to help them drive website traffic and attract clients and investors alike.
While doing SEO for real estate agents for many years, I discovered that the biggest problem they face is finding the best keywords for real estate that they can target, but it’s not even difficult if you have a clear and concise strategy to follow. And in this real estate agent SEO guide, I’m giving it all away:
- My strategy for finding SEO keywords for real estate
- The tools I use; and
- Tips to help you along the way
Are you fully ready to take your real estate keywords SEO to the next level? Fasten your seat belt and let’s get this ride started!
How to do all-purpose keyword research for real estate companies
Finding the best keywords for real estate website pages
In optimizing your website for better search engine rankings, you must first find keywords for your website pages. Your website pages such as Services, Contact, About, and others form the fundamental structure of your website, so enriching them with the appropriate SEO keywords for real estate agents is essential.
To find the best keywords for real estate website pages, I’ll introduce the first tool in this guide, known as the Google Trends Related Keywords Finder.
Simply put, the Google Trends Related Keywords Finder can easily extract and export related keyword data from Google Trends for a list of keywords you provide.
Why is it important to find these real estate keywords for SEO on Google Trends?
Google Trends lets you explore keyword popularity across different regions and countries. Understanding regional variations helps tailor your content to specific audiences.
For you as a real estate agent, this means you can focus on location-specific keywords for real estate searches that resonate with local clients on your website pages.
To access the Google Trends Related Keywords Finder, you must first create a free account on Botster:
Registration is fast and easy, and your credit card is not even required!
Once your account is registered, verify your email address and follow the steps below to find top keywords for real estate in bulk:
- Open the Google Trends Related Keywords Finder’s start page by clicking on “Start bot”:
- Name your job and specify a folder if needed. I’ll name mine “Google keywords for real estate”:
- Next, select a time range. In doing keyword research for real estate, I’d recommend at least the past 90 days:
- Select the country you're targeting:
- Now, enter your keywords:
- Now set your notification preferences. If you choose email notifications, be sure to tick “Attach results to the notification email”:
- Finally, click on “Start this bot” to launch the Google Trends Related Keywords Finder into action and that’s it! You’re done!
Upon launching the bot into action, the “My Jobs” page opens and you should see something similar to this:
At this point, you only need to wait just about a minute for the bot to gather tons of keywords for real estate website pages!
Video guide on how to find the best real estate keywords
Meanwhile, you can quickly watch the short video below for a step-by-step description of how to launch the Google Trends Related Keywords Finder (start at 10:18):
Results - a ready-made real estate keywords list
Once the bot is done gathering the SEO real estate keywords real estate key words you requested, you will see something similar to this on the “My Jobs” page:
From here, you can now download the results to your computer, rerun this project, or view the data online.
Downloading and opening the spreadsheet file on your computer should give you a table similar to this:
And there goes a list of the top keywords for commercial real estate on Google Trends!
Tips on how to find the best SEO keywords real estate
- Sort the results by “Type” (top, rising, etc.). Select the best-performing keywords based on their type.
- Sort the results by “Value” (which indicates search volume) and prioritize high-value keywords on your site pages.
- Read this comprehensive guide on how to group keywords into categories using a smart keyword tool.
Selecting meta keywords for real estate websites
Now that you have the keywords for your website pages sorted, the next thing is to find the highest-ranking meta keywords for real estate that you can use in your meta tags to boost your SEO strength.
Why are meta tags important?
Meta tags are important because they are the first piece of information available to search engines about the pages of your website. They include the meta title, meta description and some other elements.
Meta tags play an essential role in your website’s ranking on search engines, and that is why they are important. That is to say, properly written meta tags are a must when doing SEO for real estate agencies.
To find keywords for real estate website meta tags, you’ll need a meta keywords finder tool called the Meta Tags Extractor.
As its name suggests, the Meta Tags Extractor will extract meta tags and other important SEO parameters from a list of websites and export them into a spreadsheet in bulk.
To launch this incredible tool, you need a list of your competitors who already rank well on Google SERPs. If you don’t already have that, you can easily get them with the help of the Google Search Scraper. The Google Search Scraper cannot extract SEO keywords for business and real estate holding company lists, but it can extract websites that rank highest on Google for a particular keyword in a specified location and export their details, including website URL, into an Excel file.
Follow the steps below to find your online competitors using the Google Search Scraper:
- Launch the Google Search Scraper's start page.
- Enter search keywords:
- Select how many results you want extracted:
- Set custom options or leave it as it is:
- Enter the location of your search:
- Now click on “Start this bot” to launch it into action!
In less than a minute, the Google Search Scraper will extract your top-ranking competitors’ websites so you can extract keywords for real estate listings that you can use in your meta tags.
The result from this tool looks similar to this:
In there, you can see a column titled “Domain”. That’s what we need to launch the Meta Tags Extractor.
Now that you have a list of competitor domains, you can find the best keywords for real estate website meta tags in just about a minute or two.
Launching the Meta Tags Extractor takes just 3 steps:
- Open the bot’s start page.
- Paste a list of competitor links:
- Start the bot!
The Meta Tags Extractor takes less than one minute to scan and extract meta tags from the websites you provided and you can easily view them in Excel.
Video guide on how to export real estate SEO description and title tags
Watch the short video below for how to quickly set up the Meta Tags Extractor:
Results - the best keywords for realtors' meta tags
Viewing the results from the Meta Tags Extractor on your computer should look like this:
Tips on how to select top real estate keywords for meta tags
- Aside from your competitors’ homepages, also analyze individual pages to see their SEO keywords and other meta tags.
- Use the keywords used by these competitors in your meta titles and descriptions.
- Analyze the structure of your competitors’ meta titles and descriptions and borrow their best practices.
Choosing the best keywords for real estate ads
Now to the last step in this guide, you must find the best keywords for real estate ads so you can easily run Google and social media ads that will attract a targeted audience to your website.
To do this, you don’t need to spend too much time finding new keywords for your own ads. Simply analyze your competitors’ ads and single out the best-performing keywords.
Analyzing your competitors' advertising keywords is one of the basic but powerful tactics in marketing. Not only does it give you an insight into their strategies and what’s already working, but it can be a rich resource for finding keywords for real estate ads.
Helping us to extract and analyze competitor paid ads keywords is the Domain PPC Keywords Finder.
The Domain PPC Keywords Finder is a marketing automation tool that can easily extract all of a domain's paid keywords for the past year, sorted by search volume and by relevance, and export them into a spreadsheet in BULK for proper analysis.
As a marketing automation tool, this bot is useful for several aspects of digital marketing including analyzing your competition’s ads by domain, finding long tail keywords for real estate Google Ads, improving your advertising campaigns, general SEO optimization, and many more!
Setting up the Domain PPC Keywords Finder to extract real estate keywords for ads takes just a few steps as described below:
- Open the bot’s start page and paste a list of competitor websites that run ads (It’s possible the ones you currently have don’t run any ads. If that’s the case, you might need to find new ones through their live Google ads):
- If there are domains or competitors you’d like to avoid, enter their URL next:
- Enter the country code (mine is the US):
- Now click on “Start this bot” and you’re done already!
In just about 1 minute, this tool will extract keywords for real estate company websites that you can use within your ad title and description.
Some of the fields extracted by this bot include:
- Keyword
- Search volume
- Ad position
- Ranking difficulty
- Total monthly clicks
- Percent paid clicks
- Percent organic clicks
- Broad cost per click
- Broad monthly clicks
And so much more!
Video tutorial on how to lookup the most searched real estate keywords for your ads
Watch a quick video guide on how to launch the Domain PPC Keywords Finder and repeat the same steps to extract real estate company SEO keywords:
Results - a realtor SEO keywords list for your ads
Downloading the results file to your computer and viewing it in Excel should show something similar to this:
From here, you can easily pick some of the most searched keywords for real estate for your agency ads.
Tips on how to choose top real estate agent keywords for your ads
- First, you must analyze the SEO keywords for realtors used by your competitors in their ads and see how you can weave them into the ad description.
- Next, check the columns titled “Search volume” and “Ranking difficulty”. These are key performance indicators that determine the value of a keyword. Keywords with high ranking difficulty may be tough to rank for, but you can get the top spot by using them in ads.
- Also, try to look out for real estate search keywords with high search volume and low ranking difficulty for use within your content.
- Analyze the columns titled “Exact monthly clicks” and “Exact monthly cost”. These metrics may vary for different ads, even if the keywords are the same, but they can help project how many clicks you’ll get on a particular monthly spend.
Free trial for the real estate keywords tools
First, you should read this highly resourceful guide on launching effective real estate direct mail marketing campaigns. This strategy coupled with SEO and PPC ads on Google can help grow your business faster than you could imagine.
At this point, I’m certain you are wondering how much these tools I mentioned above will cost to help extract the best SEO keywords for real estate agents’ websites from Google. Well, it will surprise you that using all these tools costs around the same price as a pack of office pins, and their benefits are even way enormous.
Besides, since you took time out to learn how to find SEO keywords for business acqusitions and real estate holding company sites so you can rank your business higher on search engines, it is quite evident that you thirst for growth. For that single reason, we are offering you a 7-day free trial that starts right after you open your Botster account.
So for the next 7 days, you have unrestricted access to the dozens of tools available on Botster, and you can extract your real estate SEO keywords as you please.
Good luck!
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