How to Generate Leads for Mortgage Brokers by Blogging and YouTubing
Published on March 15, 2023by Botster
Any broker worth his salt has a blog or a video blog! Why? Because it’s a surefire way to get tons of virtually free mortgage broker leads (i.e. new clients)!
Eager to know how this works? Then read my step-by-step guide on getting exclusive leads for mortgage brokers and learn:
- How to generate leads by blogging;
- How to attract new customers on YouTube;
- Which automation tools speed up and facilitate these tasks.
Blogging as a means of lead generation for mortgage brokers
Blog topics for lead generation: mortgage brokers’ conscious choice
Having a word to say (or to write) is important. Yet knowing what your clients want to read about is even more important. Otherwise they won’t even open your blog page! 🤷♂️
Finding out what your clients want to read about is easy: just check their most frequent queries in Google Search 🌐 In the digital era, Google has far outperformed paper libraries (to your advantage). And now I’m going to show you how to use people’s most frequent Google queries in order to convert online leads for mortgage brokers into real customers! Also, if you specialize in commercial mortgage, read my guide on how to generate commercial mortgage leads.
You can make up a list of Google’s suggestions manually (if you have a lot of free time) or automatically using an online tool called the Google Search Suggestions Scraper. It extracts Google’s search hints into a convenient table (like this one). Here is an example of what the bot can extract:
Using the Google Search Suggestions Scraper is easy and requires no coding knowledge! All you need is a computer with Internet access and a free account on Botster:
Once you’ve created a Botster account, you can easily launch the Google Search Suggestions Scraper. Follow these simple steps:
- Open the Google Search Suggestions Scraper’s start page:
- Name your job:
- Select your target region:
- Select your language:
- Specify the search method.
The Google Search Suggestions Scraper can grab not only Google’s suggestions that appear after whitespace but also the ones that appear after you’ve typed in a letter (a-z) or a number (0-9):
- Specify search depth.
Depth 3 is recommended since it provides the most numerous results:
- Enter your keywords.
Decide what you would like to write about and enter a couple of synonyms relevant to this topic.
⚠️ Each keyword or phrase must go on a new line:
- Select how you’d like the bot to notify you once the job is done:
- …and start the bot!
Video tutorial
Watch a comprehensive video guide on how to launch this tool into action:
Results
The Google Search Suggestions Scraper has extracted the following results:
How to get leads as a mortgage broker with the help of this table
- Group the search suggestions by topic and write blog posts devoted to each of these topics.
- Sort the results in alphabetical order. Single out different question types starting with:
❓‘How to…’ - how-to articles have always been a rich source of qualified mortgage leads. So why not write some?
❓‘Can I…’, ‘Are…’, ‘What is…’ etc. - group these questions by topic and write FAQ articles with your expert answers. People love them!
- Single out the most frequently used keywords (using another bot called the Search Volume and CPC Finder as described below) and prioritize them when selecting your blog topics.
People’s questions as a source of mortgage leads for brokers
Two further sources of blog post ideas are the phrases in Google’s People Also Ask and Related Searches blocks, namely:
and
You can export these phrases using another tool called the Google People Ask and Suggested Searches Scraper. Here is a short guide on how to generate mortgage loan leads with its help:
- Open the Google People Ask and Suggested Searches Scraper’s start page.
- Enter your keywords.
⚠️ Each keyword must go on a new line:
- Select the Google blocks to scrape:
- Specify the operating system.
The available options include Windows and MacOS:
- Select the target device - desktop or mobile:
- Specify the language:
- Select your location:
- Launch the bot.
Video tutorial
Watch me explain how to use this tool in practice:
Results
The final table looks like this:
How to generate mortgage leads online as a broker with this table
- Include ‘People also ask’ questions in your FAQ articles or FAQ sections of the articles.
- Add ‘Related searches’ queries to your keyword lists and use them when writing your blog posts. Remember: using the right keywords is key to effective mortgage lead marketing.
- Single out the most frequently used keywords (using another bot called the Search Volume and CPC Finder as described in the next paragraph) and prioritize them when selecting your blog topics.
Selecting weighty keywords for mortgage broker lead generation
Take a step further and sort people’s search queries by their popularity. The Search Volume and CPC Finder will help you separate the wheat from the chaff and single out people’s most frequent search queries. These keywords are most likely to lead to client flow mortgage broker experts are dreaming of!
Follow these few steps:
- Open the Search Volume and CPC Finder’s start page.
- Select the target region:
- Enter the keywords exported by the Google Search Suggestions Scraper and by the Google People Ask and Suggested Searches Scraper.
⚠️ Each keyword must go on a new line:
- Start the bot.
Video guide
Watch a quick video tutorial on how to use the Search Volume and CPC Finder:
Results
The Search Volume and CPC Finder has exported the search volume of these keywords. This value reflects how many times people enter this query in Google Search during a month. The larger the number - the more popular the keyword. The more popular the keyword - the more desired your potential blog topic is for the readers:
How to get leads: mortgage broker tips for this table
- Sort the results by ‘Volume’ from highest to lowest. The most popular keywords will automatically move to the top of the table:
- Formulate blog topics that include the keywords that are on top of the table.
For example, since ‘commercial mortgage calculator’ and ‘commercial mortgage rates’ are the most popular queries, why not generate exclusive internet mortgage leads by writing articles like ‘How to Use the Commercial Mortgage Calculator to Your Advantage’ and ‘5 Effective Tools for Chasing Commercial Mortgage Rates’?
- Group all other keywords by topic (even the ones with zero values) and make sure to include them in your texts.
If you like the three leading-edge Google scraping tools that I’ve described so far, check for 12 more Google scrapers described in this article!
Guest blogging for the purpose of lead generation for a mortgage broker
Did you know that you can promote yourself as a mortgage blogger at the expense of others? Don’t miss this opportunity! Use the Outreach and Guestpost Explorer to find hundreds of bloggers that accept guest posts from other bloggers like you.
Not only will you be able to assert yourself in the online world as a keen mortgage broker but you will also get an opportunity to post a dofollow link to your site in your articles published on somebody else’s sites. This is a proven strategy for a smart mortgage broker - leads generation has many ways to follow!
Launching the Outreach and Guestpost Explorer goes this way:
- Open the bot’s start page.
- Enter the keywords related to mortgage blogging.
⚠️ Each keyword must go on a new line:
- Specify how many sites you would like to export for each of the keywords:
- Tick the relevant phrases that should be present on the desired blog pages:
- Start the bot.
Video tutorial
Watch me explain how to use the Outreach and Guestpost Explorer in this quick video:
Results
The Outreach and Guestpost Explorer has found 225 sites that accept guest posting. Now you can write 225 articles and post your site link on 225 blogs! 💪😄
How to get good mortgage leads from guest posting
- Sort the results by ‘Position’ from lowest to highest. The sites that rank first on Google Search will move to the top of the table:
Remember: top-ranking blogs are the best choice for exclusive mortgage broker lead generation ☝️
- Contact these blogs’ owners and ask if you can submit an article containing a dofollow link to your site.
- If approved, write blog posts using popular keywords as described above and enjoy new leads pouring in!
How do mortgage brokers get leads on YouTube?
Now that you’ve started your blog, don’t neglect YouTube. Modern people love videos even more than reading.
Choosing popular keywords to get your first mortgage lead: brokers’ advice
Just like Google, YouTube has a search field. And just like Google, YouTube counts which user queries are the most popular ones and suggests what to type in based on these statistics:
Let’s take advantage of this resourceful mortgage lead funnel and export YouTube's search suggestions using the Youtube Keyword Scraper as described below:
- Open the Youtube Keyword Scraper’s start page.
- Specify your target region:
- Select your language:
- Select the search method.
The logic is the same as with the Google Search Suggestions Scraper: the bot will grab not only YouTube’s suggestions that appear after whitespace but also the ones that appear after a letter or a number:
- Specify search depth (the recommended level is 3):
- Enter your keywords.
⚠️ Each keyword must go on a new line:
- Start the bot.
Video tutorial
Generating mortgage leads will come easy if you watch this quick video guide on how to use the Youtube Keyword Scraper:
Results
The Youtube Keyword Scraper has extracted a long list of keywords:
How to get mortgage leads using this table
Read the extracted keywords carefully and analyze them. Which video topics are YouTube users most interested in?
It seems like the trend is to take a mortgage loan and buy… no, not an apartment but a yacht ⛴️, especially in the UK. Not bad! 😏
If so, why not devote your first YouTube video to yachts? That’s nothing trivial! A potentially good start for your mortgage lead generating strategy. Also, explore more life hacks on how to select the best YouTube SEO keywords.
Before you turn on your camera and start speaking, check what (or if) your competitors have already published on the topic. Read my easy-to-follow competitor analysis guide below ⬇️
Competition analysis prior to generating mortgage Internet leads
To get the best mortgage leads and win, you need to analyze your competition’s video content first. What if other mortgage brokers have already recorded dozens of videos devoted to the topic you’ve chosen? It’s advisable to find a niche that hasn’t been taken by your competitors yet - and grab it.
Checking what your competitors have done is fast and easy with the cutting-edge YouTube Search Scraper. This bot will extract video information from YouTube's search results for a list of provided keywords. Read the guide below for a better understanding of how to generate leads for mortgage brokers with this tool:
- Open the YouTube Search Scraper’s start page.
- Enter your keywords.
As an example, let’s take the yacht-related ones.
⚠️ Each keyword must go on a new line:
- Specify how many videos you would like to export for each of the keywords:
- Start the bot.
Video tutorial
Watch me demonstrate how to launch the YouTube Search Scraper:
Results
The YouTube Search Scraper has extracted the following data that will help you get smart mortgage leads:
- Search position
- Video URL
- Video title
- Video duration
- Thumbnail URL
- Thumbnail resolution
- Highres thumbnail (true / false)
- Channel title
- Upload date
- Closed captions (true / false)
- Licensed content (true / false)
- Projection (e.g. rectangular)
Since all these items don’t fit into one screenshot, you’d better take a look at the example results.
Getting online mortgage advisor leads with this tool
- Sort the extracted videos by ‘Position’ from lowest to highest. The videos that rank best on YouTube are the first to be shown to your target audience:
- Analyze the videos that rank highest. What do you like and dislike about them? Can you create more useful content and outperform your competitors? Then go ahead!
For more tools and tips on how to conduct YouTube channel competitor analysis, read this insightful post.
How much is the lead? Mortgage brokers’ price list
Now that you are aware of these advanced automation tools, you might be asking yourself if these are actually free leads (mortgage brokers are very prudent when it comes to additional expenses, as far as I am concerned). My answer is: to trigger leads, mortgage advisors won’t have to pay much. You will be surprised to know how much you can afford for less than half a dollar! 🤑
Here are the prices as of 2023:
- Exporting Google’s suggestions with the help of the Google Search Suggestions Scraper will cost you 30 cents for 1 keyword (60 cents for 2 keywords, 90 cents for 3 keywords, etc.);
- Extracting People Also Ask and Related Searches blocks for 1 keyword using the Google People Ask and Suggested Searches Scraper will cost you 10 cents (2 keywords - 20 cents, 3 keywords - 30 cents, etc.);
- Finding out the search volume and the cost-per-click for 1 keyword using the Search Volume and CPC Finder will cost you 1 cent (2 keywords - 2 cents, 3 keywords - 3 cents, etc.)
- Extracting 20 sites that accept guest posting with the help of the Outreach and Guestpost Explorer will cost you 10 cents per keyword (50 sites - 12 cents, 100 sites - 15 cents).
- Exporting YouTube's search suggestions with the help of the YouTube Keyword Scraper will cost you 30 cents for 1 keyword (60 cents for 2 keywords, 90 cents for 3 keywords, etc.);
- Scraping information about 10 YouTube videos using the YouTube Search Scraper will cost you 5 cents per keyword (50 videos - 15 cents, 100 videos - 25 cents, etc.).
When buying mortgage leads, three things to consider are:
- Do you actually need new leads, or do you have enough clients?
- How expensive is it?
- Can you generate your own mortgage leads?
Now that your answer to the third question is yes, go ahead, save money instead of hiring a mortgage leads generator, start your own blog, launch a YouTube channel, and make a name for yourself in the digital world of mortgage brokers!
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