How to Find the Best Keywords for Online Clothing Store Websites
Published on August 08, 2024by Botster
Have you been looking for an efficient way to make an SEO clothing fashion keywords list? Today is your lucky day because you have come to the right place!
Finding SEO keywords for fashion is usually tricky business and no doubt time-consuming. With the right tools and strategy, however, you will surely be able to find impressive keywords you can use in your product titles and descriptions, blog pages, and pay-per-click (PPC) campaigns in a very short time frame. This is important because your fashion store URL will be indexed only if certain conditions are met including the presence of relevant SEO keywords.
That is why in this comprehensive guide, I’m going to show you several automation tools that can help you find SEO fashion keywords in a total of about 5 minutes!
No, I'm not talking about some random fashion ecommerce keyword generator SEO tool that uses permutation and combination to make a long list of keywords that won’t do a thing for your search engine rankings.
I am talking about carefully designed tools that feed off Google’s database, scrape actual search data, and deliver them to you, and all you have to do is click a few buttons!
So, in this step-by-step guide, you’ll learn:
- How to find the most searched fashion keywords on Google for site pages
- How to get the best-performing fashion SEO keywords for your meta tags
- How to choose the best keywords for clothing brand ads
By the time you’re done with this article, you’ll be able to make a database of fashion style keywords like the one below:
To put this guide in perspective and aid learning, I will show you the step-by-step process of finding high-value SEO keywords for women's clothing stores within the United States.
Although I’ll use the United States for this guide, remember that the steps below will work for you regardless of your target location. Also, remember that you can apply this strategy to any niche you want, not just women’s clothing.
Quickly, let’s see how to find keywords for women's clothing!
How to find top keywords for clothes
Finding the most searched fashion keywords on Google for site pages
The value of any SEO keyword for fashion website pages is its search volume. After all, the only difference between a search keyword and a regular word is that search keywords have search volumes, which refers to the number of times they are searched online in a particular time frame.
So, the very first bot I’d like to introduce in this guide is the Google Trends Related Keywords Finder.
The Google Trends Related Keywords Finder is a fully automated tool designed to extract trending keywords from the Google Trends platform that are related to your seed keywords.
This bot doesn’t just extract the keywords; it also exports some info about them such as their rank and traffic value and packs the data into a spreadsheet.
This means you can easily find loads of the top trending fashion-related keywords with this bot in just a matter of minutes.
That’s simply amazing!
To gain full access to the Google Trends Related Keywords Finder and start extracting the most searched fashion keywords, you must first create a free account on Botster (no credit card required):
Registration is fast, and you’ll be done in just a couple of minutes!
Once your account has been registered, verify your email address to enable email notifications. Now, you can get started extracting your SEO clothing fashion keywords list.
- Launch the Google Trends Related Keywords Finder's start page by clicking on “Start bot”:
- Give your job a name and set a project folder if you want:
- Next, set a time range for which you would like to export trending keywords, e.g. past 30 days:
- Set a target location for your search. The default is set to worldwide, but you can enter a country to find your target:
- Now, paste your seed keyword (related trending keywords will be extracted):
- Now, set your notification preferences; email, Telegram, or Slack:
- Finally, click on "Start this bot" to launch this tool into action:
And voila! You’re done!
That’s all you have to do to extract loads of high-ranking women's clothing keywords. No long hours nor head scratching involved.
Remember, this works for any seed keyword you provide. So, you can equally use it for kids’ or men’s fashion keywords.
Video guide
Watch the video below for how to set up the Google Trends Related Keywords Finder:
Results
In just a few minutes, the bot would have gathered the data you requested. Viewing the results in Microsoft Excel should look similar to this:
As you can see, the result is a mixture of luxury fashion keywords, fitness apparel keywords, and everything in between. This bot gives you a wide range of results, making it versatile irrespective of the type of clothing you market.
Tips
- First, I’d recommend sorting the results by “Type” (top, rising, etc.). “Top” refers to the keywords that are currency topping the charts while “rising” refers to those that have been growing and will likely top the charts in a matter of weeks or months.
- Next, sort the results by “Value” (which stands for search volume) and pay closer attention to those with a higher value on your site and product pages.
- Read my guide on how to group keywords efficiently using smart tools for more tips on keyword analysis.
Selecting the best-performing fashion SEO keywords for meta tags
Typically, the keywords we found using the previous bot are good for product page titles and blog content headings.
So quickly, I will show you how to find keywords related to fashion that you can use in the meta tags. For that, I want to introduce another bot called the Meta Tags Extractor.
The Meta Tags Extractor is an automated bot that can export meta titles, descriptions, and other important SEO parameters from a list of websites you provide.
For this step, you’ll need to keep a list of high-ranking page URLs competing with yours to feed them into the bot. We’re about to analyze what works for those pages, and this bot will help us export the data to Excel.
Follow the steps below to extract keywords for fashion brand meta tags using the Meta Tags Extractor:
- Launch the Meta Tags Extractor’s start page and give the job a name as described above.
- Next, paste the URLs of those high-ranking pages:
- Click on “Start this bot” to launch the bot into action and you’re done already!
That’s it!
Just 3 steps and you’re on your way to extracting the top keywords for selling clothes that you can use in your meta tags.
Video guide
Watch the quick video below if you’d prefer a video guide of the Meta Tags Extractor:
Results
Viewing the results of the data from this bot in Excel would give you something similar to this:
Tips
- To launch this bot, I’d recommend using the URLs of your competitors that rank as TOP-5 on Google Search. You can easily export them using the Google Search Extractor:
- Launch the Google Search Extractor's start page
- Enter your niche keywords (e.g. “women’s clothing” keywords)
- Select “Top 10” positions
- Enter your location
- Start the bot!
- Incorporate the keywords successfully used by these competitors in your own meta titles and descriptions, adding creativity around them to make your titles and descriptions unique.
- Analyze the structure of your competitors’ meta titles and descriptions and borrow some of their best practices to improve your copywriting.
- Also, if you are in search of B2B clients or partners for your clothing store, consider creating a low-cost B2B leads database using automation tools.
With that out of the way, let’s quickly move on to the final step in this guide on how to find the best keywords for clothing store ads!
Choosing the best keywords for clothing brand ads
For this step, our focus will be on making a list of the best keywords for fashion that we can use in PPC ads and probably social media ads as well.
As the Internet matures and morphs into an actual virtual world, PPC ads remain one of the most effective ways to reach a target audience no matter what you have to sell.
In fact, at a time when most people would rather shop online, it only makes sense that you put your products where they can be seen and bought. And of course, the solution to that is PPC ads.
Finding SEO keywords for clothing brands is quite different from finding PPC keywords. That’s because PPC ads are a pay-as-you-go service where you pay for clicks to your products. So you’ll want your attention to be on keywords that have been proven to work fine.
Now, this is where I introduce the final bot for finding the most popular keywords for fashion ads — the Domain PPC Keyword Finder.
The Domain PPC Keyword Finder is a tool that can bulk-extract all of a domain's paid keywords for the past year, sorted by search volume and by relevance.
This bot doesn’t just search online for high-ranking or related keywords. Rather, it exports keywords that have been used in ads along with some info about them.
You can then analyze the results and pick the best keywords for clothing PPC ads to be used in your own campaigns.
Follow the steps below for how to quickly set up the Domain PPC Keyword Finder:
- Launch the Domain PPC Keyword Finder's start page and give your job a name.
- Next, paste a list of websites for which you would like to extract PPC keywords and performance data:
- Though optional, you can enter a country code if you’d like to get results for that country alone:
- Now, set your notification preference and launch the bot into action!
That’s it for the final step in this guide!
In just about a minute or so, the bot will scan the provided URLs and export their PPC data into a spreadsheet where you can now extract a special clothing keywords list for your ads!
Video guide
Watch the quick video below showing the Domain PPC Keyword Finder in action:
Results
Viewing the results of this bot in Microsoft Excel should give you something similar to this:
Tips
- First, I’d recommend analyzing the keywords used by your competitors in their ads and picking the best ones for use in your own campaigns.
- Next, analyze the columns titled “Search volume” and “Ranking difficulty”. The search volume tells you how many searches those keywords get and the ranking difficulty points to how hard it is to top your competitors for those keywords. So, you should look for keywords with a high search volume and low-ranking difficulty to increase your chances.
- Also, analyze the columns titled “Exact monthly clicks” and “Exact monthly cost”. The data in these columns can tell you how many clicks the analyzed domain gets from a keyword and at what cost. This can help you manage your ad budget efficiently.
- If your clothing website is built on Shopify, learn how to find good products to sell on Shopify.
- Read my guide on how to find your business competitors for more on competitor analysis.
Free trial for the fashion keyword research tools
And there goes all there is to learn about finding the best clothing brand keywords for your SEO and PPC campaigns!
Now, one last thing I must share with you before I wrap this up is the fact that you can actually gain access to these bots completely free of charge.
All you have to do to access these bots is create a free Botster account, and your 7-day access will be automatically activated. There is no commitment fee or anything like that. As I already mentioned, your credit card details are not even required. Once your account is registered, you can get started finding the top keywords for women's fashion or any clothing niche you want!
Botster is home to hundreds of automation bots that can help you with multiple daily tasks in your business, such as market research, lead generation, competitor analysis, and keyword research, to name a few.
We are offering this free access to quickly help you get started with marketing your business but trust me, this offer may not always be here. So don’t delay even a minute longer. Register your Botster account today, and take your store to the next level!
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