How to Find Companies That Need Digital Marketing
Published on April 29, 2024by Botster
Getting started in the digital marketing space can often feel like standing at the edge of a bustling marketplace, surrounded by potential clients, yet unsure of what to do or who to talk to. If you’re tired of dealing with the confusion and are ready to reach companies looking for digital marketing services with ease, this guide is for you!
It doesn't matter whether you're a digital marketer who works solo or a marketing agency for small businesses looking to grow their client base. What you're about to learn in this article will completely shift you from a place of confusion and zero clients to a place of certainty and a database of potential clients you can contact for business at any time!
If you’d rather learn how to find companies that need social media marketing by video, watch a short walkthrough of this article:
In showing you how to find businesses that need marketing services, I will describe several easy-to-use automation tools that will make the process as smooth and easy as possible.
Gone are the days when you had to prospect for clients manually — searching on Google and copying details into Excel one after the other while having about 50 tabs open in Chrome. With the strategies I'm about to show you, you'll be able to find companies looking for marketing agencies all within a space of 5 minutes or less ⌛
In this step-by-step guide, you'll learn:
- How to properly check Google Search for what companies need digital marketing
- How to leverage Google Maps to find which companies need digital marketing
- How to analyze Google Local for companies that need digital marketing
By the end of this guide, you'll have a database of hundreds of highly targeted leads like the one below:
From this list, you can then pick anyone and reach out to them for collaboration, and at this point, you'll no longer be confused about what to do to find companies that need help with marketing.
To put this guide into perspective and aid learning, the steps below will be based on the case of a Seattle-based marketing agency for local businesses looking to dominate their market.
This agency particularly works with HVAC businesses, so what you're about to read is the case study of an agency that has hacked out a way to get clients with very little stress, and that strategy is now being shared with you.
With that said, I'd also like to mention that this strategy is one you can adopt irrespective of your location or target market. You don't have to be in Seattle nor do you have to target Plumbing and HVAC companies to leverage this knowledge. Simply change the location and keywords as needed and you'll be perfectly fine! 👌
Are you ready to learn how to find companies that need marketing? Fasten your seat belts, and let's get things started!
3 tools for finding businesses that need digital marketing
There are too many misconceptions about finding clients for a digital marketing agency. Most people think you need several strategies or a gazillion tools to find, pick, and evaluate companies.
But in truth, what you need is just one strategy you can master and a few tools that can streamline that strategy so you spend very little time doing it, meaning you get to spend more time delivering better services to the businesses that hired you.
That is why I'll be showing you just one strategy and 3 tools that will help you find companies that need marketing improvement.
Checking Google Search for what companies need digital marketing
As of this moment, Google remains the largest search engine, and that's where you have the highest chance of finding potential companies for your client database. So yeah, we'll start from there.
However, there's a twist to how we'll conduct this search for Plumbing and HVAC businesses that need digital marketing assistance. That twist is the tool we'll be using!
To find companies you can target for digital marketing services on Google, simply use this fast automation tool called the Google Search Scraper.
The Google Search Scraper is designed to perform a Google search based on a keyword you provide and return up to 500 results, meaning you can easily find up to 500 entities of small business looking for marketing professionals in one go!
What makes this tool special is not because it searches Google.
What makes it special is that it can help focus your search on a specific location and it can also automatically extract all the results into a spreadsheet so you don't have to copy them into Excel one after the other! All you have to do is just download them in one click, and you're good to go!
Now before you can access the Google Search Scraper, you have to first create a free Botster account:
Registration is fast and easy, and your credit card details won't be requested. Just register your account and use the Google Search Scraper to find businesses that need marketing help as described below:
- Open the Google Search Scraper’s start page by clicking on “Start bot:”
- Give the job a name and set a project folder if you wish. Mine is “Seattle HVAC companies that need marketing”:
- Enter a keyword for your search. If you target more than one market, I recommend creating separate jobs for each:
- Select how many positions need to be extracted:
- Select OS, device, and language:
- Enter a location. Best if it’s the same one you’re targeting:
- Set up notification preferences:
- Finally, click on “Start this bot” to launch the Google Search Scraper into action!
And voila! You’ve just completed the first step to finding businesses that need social media marketing and digital marketing services!
I bet that took you less than a minute. Upon launching the bot, the “My Jobs” page will open, and you should see something similar to this:
Now, all you have to do is wait about a minute for the bot to complete the search.
Video guide
If you’d rather learn how to use this bot by video, here’s a walkthrough I made for it:
Results
Within just a moment, the Google Search Scraper would have completed its search for businesses looking for marketing professionals and you should now see this:
Click on the XLS to download the spreadsheet which will give you this:
Tips
- While setting up the bot, I recommend ticking 100, 200 or even 500 in the “Top positions” field to export the companies that rank lowest on Google. Certainly, they need help ranking.
- Once you've downloaded the results, sort the list in descending order by the column titled "Position" and offer your services to those on top of this list (i.e. they rank lowest).
- Extract these companies’ phones and emails using the Phone, Email and Contact Scraper:
- Open the bot's start page.
- Paste the links to their websites.
- Select the contact types you wish to extract (phones, emails, social network links, etc.).
- Select the number of pages to visit (per site).
- Start the bot!
- Read this comprehensive guide on the best data validation tools to make your marketing campaign even more effective.
Searching Google Maps for which companies need digital marketing
It will interest you to know that performing a Google search is not the only way to find companies who need digital marketing. One of the other places to find businesses for your database is on Google Maps and it is in fact an excellent resource because of the info you can fetch from there.
And to help you automate finding companies that need marketing help on Google Maps is the Google Maps Scraper.
The Google Maps Scraper is a tool that helps automate the process of finding companies and businesses in Google, especially if your focus is on a city.
The best thing about this automated tool is that it also fetches contact info such as address, website, and phone number among several others.
Here's how to find companies that need marketing services using the Google Maps Scraper:
- Open the Google Maps Scaper’s start page and name your job.
- Enter your search keywords:
- Select how many results are to be exported:
- Enter a location:
- Start the bot!
And that’s it! You’re done with the second step already. Just wait for the Google Maps Scraper to grab small businesses that need marketing and you can move on to the next.
Video guide
You can also watch a quick video of how to set up the Google Maps Scraper here:
Results
Viewing the results of this bot in Excel should give you this:
Tips
- Sort the results in ascending order by the column "Votes count" and contact the companies with the lowest votes count because this means that few people know about them.
- Use the extracted phone number to cold-call the business and book an appointment.
- Extract these companies' emails using the Company Email Finder:
- Open the bot's start page.
- Paste the companies’ domains. Do not use WWW in your links.
- Start the bot!
- Read this comprehensive guide on how to build targeted marketing email lists by ZIP code for more marketing tools and tips.
Bonus: Finding companies that need help marketing by radius
There's another alternative Google Maps tool you can use to find companies needing marketing help, and that's the Google Maps by Radius Finder.
The Google Maps by Radius Finder works exactly the same way the Google Maps Scraper.
The only difference is the radius constraint which restricts the results from the Google Maps by Radius Finder to a radius you specify. This is particularly useful if you wish to find companies looking for marketing help within a specific neighborhood.
Say you're only looking to work with businesses within a driving distance of your home or office, this is the tool for you!
Using the Google Maps by Radius Finder to find companies that need better marketing is pretty easy:
- Open the bot's start page.
- Paste your search keywords.
- Set the radius (in meters, e.g. 5000).
- Enter the starting point location.
- Start the bot!
And that’s it for the Google Maps by Radius Finder!
Analyzing Google Local for companies that need digital marketing
One final place to check when looking for companies that you can offer digital marketing services is Google Local.
While they have a lot of similarities, there are still some differences between Google Maps and Google Local, and many times, you'll get some results here that are not listed on Google Maps.
I won't get into the nitty-gritty of what sets each one apart from the other. My focus is on the companies that need to improve their marketing that we can find here, and the tool to help us is the Google Local Business Finder.
The Google Local Business Finder will scan Google Local based on a keyword you provide and extract businesses attached to that keyword as well as their contact info in bulk. And like the other tools I've mentioned so far, it will export the results into a spreadsheet for easy download.
Follow the steps below to quickly launch the Google Local Business Finder:
- Open the Google Local Business Finder’s start page.
- Enter your search keywords:
- Specify your target location (mine is still Seattle):
- Start the bot!
Presto! You’re done! Easy peasy, lemon squeezy! 🍋
Now, wait a moment for the list of companies looking for social media marketing and digital marketing.
Video guide
Watch a quick guide on how to use the Google Local Business Finder:
Results
Your result file should look very close to this:
Tips
- Sort the results descending by the column “Rank absolute” and concentrate on the top results after the sorting.
- Read this detailed guide on building effective direct mail marketing campaigns for real estate to learn how direct mail marketing works.
Free trial for company search marketing tools
Now that I've done justice to the question of "how do I find clients for my SEO and marketing company", the rest is in your hands.
These automation tools I've described can help quicken the process of finding companies that need social media marketing and other digital marketing services, but you have to set them up to work.
To get you started right away, I strongly suggest you take advantage of the 7-day free trial period Botster offers to new accounts. All you have to do is open your free Botster account to get started!
The tools I've described above are so affordable that even after the free trial, you'll have no problem using them. In fact, you'd barely know you spent a dime. It's like paying for Telegram Premium, yet their benefits are way enormous in finding companies looking for digital marketing services.
So don't delay 1 more second. Register on Botster and start growing your digital marketing business today!
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