12 Local SEO Tips for Dentists
Published on February 06, 2024by Botster
One of the best things that happened in search engine optimization in recent years is the introduction of local SEO and Google Business. Dental practices 🦷 happen to be among the businesses that enjoy local SEO the most, but if you aren’t seeing tangible results with your site optimization efforts, this article contains valuable insights into local SEO for dentists - good practices, smart marketing tips and powerful automation tools to help you accomplish more.
If your website struggles to rank locally and bring you more patients, the local SEO tips for dentists in this article will help you figure out what to do. In addition, the short guide attached to each tip will show you exactly what to do.
All through this article, alongside each tip, I’ll be describing some smart but easy-to-use SEO automation tools that every dentist site owner must use to get these things done more efficiently.
This step-by-step guide includes:
- The best SEO keywords research tips for dentists
- 100% working SEO marketing tips for dentists
- A guide on how to use automation tools to increase local SEO rankings of your dentist’s site
This guide will not discuss SEO basics for dentists as a topic, but you will find sections that discuss keyword research and SEO strategies for dentists.
The tips I’m about to show you are not just random theory BS. These are proven tactics I’ve used to optimize my clients’ websites for higher local rankings, and I am confident that they will work for you as well!
To put this guide in perspective and aid learning, I will base this guide on one of my projects where I helped an Oklahoma-based dental practice rank locally using the same SEO tips for dentists I’m about to share below!
Even if you won’t implement these tips by yourself, they will help you avoid SEO scams for dentists when you outsource tasks.
Quickly, let’s go through these tips one after the other!
SEO keywords for dentists: Research tips
1. Local SEO for dentists tip 1: There are gems in Google search suggestions
The search terms Google suggests whenever you try to search about something are among the top queries used by actual searchers. This is why Google suggests them to subsequent searchers.
Once you start search engine optimization for dentists practice, this is one of the places you should be looking.
To find dentist keywords in search suggestions, use the Google Search Suggestions Scraper. As its name suggests, this tool can help you extract keywords you can use in local SEO for doctors & dentists to increase Google ranking.
To be able to use this tool, you must first create a free account on Botster (no credit card required):
Once you verify your email address, open the Google Search Suggestions Scraper’s start page and start extracting!
Data you need to provide
- Location and language:
- Keywords:
Extracted data & example results
The Google Search Suggestions Scraper will extract the following data:
- Search engine (Google, Bing, Yahoo, YouTube)
- Phrase
- Suggestion
Video tutorial
Here’s how to launch the Google Search Suggestions Scraper into action!
How is this bot helpful for a dentist’s website?
The Google Search Suggestions Scraper is useful for your dental practice website in several ways, especially keyword research. You can use this bot for:
- SEO optimization
- Finding dentistry-related keywords
- Dentistry market analysis
- Marketing strategy improvement
2. SEO keywords for dentists tip 2: Find related keywords on Google Trends
Google Trends lets you peek into the minds of millions of people who use Google every day. Its SEO benefits for dentists are massive because it lets you see what topics are trending, why they are popular, and how they change over time.
To see what’s trending about dentistry in your area, use the Google Trends Related Keywords Finder!
Data you need to provide
- Location:
- Keywords:
Extracted data & example results
The Google Trends Related Keywords Finder will grab the following data:
- Keyword
- Type (top / rising)
- Query
- Value
Video tutorial
Watch this video starting from 10:16 for how to launch the Google Trends Related Keywords Finder into action!
How is this bot helpful for a dentist’s website?
The Google Trends Related Keywords Finder can be useful for your dentist website in multiple ways, including:
- SEO audit
- SEO optimization of you dentist’s site
- Blogging about dentistry
- Copywriting
- Digital marketing for your clinic and much more!
3. Website SEO for dentists tip 3: Find more keywords in Google widgets!
These search engine optimization tips for dentists will not be complete if I don’t mention how much potential there is in Google widgets like “People Also Ask” and “Related Searches.” They contain the top-most key terms that are closely similar to the original search terms.
The best tool to extract data from Google widgets is the Google People Also Ask and Related Searches Extractor!
Data you need to provide
- Up to 500 keywords:
- Focus location:
Extracted data & example results
The Google People Also Ask and Related Searches Extractor can easily grab the following details:
- Input keyword
- Result type (People also ask / Related searches)
- Keyword
Video tutorial
Here’s how to set up the Google People Also Ask and Related Searches Extractor:
How is this bot helpful for a dentist’s website?
This fast and simple tool can be used in multiple ways to enhance your dental practice, such as:
- Enhancing your dental site’s organic visibility by making it rank in People Also Ask
- Enriching your keyword lists related to dentistry
- Improving your position on Google Search
- Achieving your People Also Ask SEO goals
- And much more!
4. SEO for dentists tip 4: Always check keyword volume
Keyword volume refers to how many times a particular keyword is searched for by people in search engines. It goes without saying then, that the best keywords are those with high volume.
To check the volume for every keyword in your strategies, use the Search Volume and CPC Finder!
Data you need to provide
- Location:
- Up to 100 keywords:
Extracted data & example results
The Search Volume and CPC Finder can easily grab the following details:
- Keyword
- Volume
- 1st position cost-per-click
Video tutorial
Watch a quick video tutorial on how to use the Search Volume and CPC Finder:
How is this bot helpful for a dentist’s website?
The Search Volume and CPC Finder can help with several aspects of dental practice marketing, such as:
- SEO optimization
- Dental site promotion
- Professional blogging about dentistry problems
- Copywriting
5. Search engine optimization for dentists tip 5: Analyze competitors’ meta tags to improve yours
Meta tags refer to the short description of each result listed on the result page when you search on Google and other search engines. They are important for proper ranking in search engines, so you must take them seriously.
With the help of the Meta Tags Extractor, you can effortlessly extract your dental practice competitor meta tags which contain SEO keywords for dentists into a spreadsheet in bulk!
Data you need to provide
- Competing dentistries’ website URLs:
Extracted data & example results
The Meta Tags Extractor will extract several pieces of info from a page, including:
- Title
- Meta description
- Meta keywords
- Internal links count
- External links count
- Sub-headings
- And more!
How is this bot helpful for a dentist’s website?
The Meta Tags Extractor can be used for several purposes on dental practice websites, including:
- SEO audit
- SEO optimization
- Keyword research
- Competitor analysis
- And much more!
You can read my guide on how to find the most searched travel keywords on Google for more keyword research tips.
6. Search engine optimisation for dentists tip 6: Always leverage YouTube in your SEO strategy
As a dentist, one of the best sources of patients and blog traffic you can have is YouTube. Because users regularly search for info and solutions on YouTube, it is home to keywords rich in SEO value.
To easily extract SEO keywords for dentists from YouTube and export them into a spreadsheet, use the YouTube Keyword Scraper!
Data you need to provide
- Location and language:
- Search phrases:
Extracted data & example results
The YouTube Keyword Scraper will extract a body of data, including:
- Top SEO keywords from YouTube
Video tutorial
Watch me launch the YouTube Keyword Scraper in the video below:
How is this bot helpful for a dentist’s website?
The keywords you’ll find with the help of the YouTube Keyword Scraper can help your dental practice website in several ways. You can use the bot for:
- Finding dentistry-related keywords for your video titles and descriptions
- YouTube account optimization
- And much more!
SEO marketing for dentists: General tips
7. SEO marketing for dentists tip 7: Monitor your traffic to evaluate website success
A very fast way to track the success of local SEO for dentists and dental practice websites is to use the automatic Website Traffic Checker. As its name suggests, this tool will scan a website and return an estimate of the traffic flowing to it within a specified period. You can use it for your website or competitors’ websites.
Data you need to provide
- Website URLs to check (you can enter your or your competitors’ websites):
Extracted data & example results
The Website Traffic Checker will extract the following data:
- Domain
- Date (daily, weekly, or monthly)
- Visits (within the selected range)
Video tutorial
Watch me launch the Website Traffic Checker in this short video:
How is this bot helpful for a dentist's website?
The Website Traffic Checker is useful for you as a dentist because it can help you keep track of your website growth over time and within a specific period. It also lets you track the success of a dental marketing or advertising campaign.
8. Google SEO for dentists tip 8: Regularly check if your website is indexed on Google
While it may not often happen, Google can de-index a website for one reason or the other. And although we don’t always know the reason why Google does that, finding out early can help you solve the problem faster.
To regularly check if your dental practice is indexed, use the Google Index Checker. As its name suggests, it checks the index status of one or more website pages in bulk.
Data you need to provide
- A list of URLs to check (up to 1k for batch lookup). You can enter either your homepage only or all the most important pages of your dental site simultaneously:
Extracted data & example results
The Google Index Checker will extract:
- URL
- Google, Bing, Yahoo, and Yandex index status
Video tutorial
Watch me launch the Google Index Checker in just 2 minutes!
How is this bot helpful for a dentist's website?
- The Google Index Checker can easily check if the pages of your dental website are indexed on Google, Bing, Yahoo, and Yandex.
- If you tick “Run this bot periodically”, then the bot will monitor your dental site’s indexation on a regular basis and send you the results as often as needed.
- I’ll recommend you read my comprehensive Google web scraping guide for more Google tools.
9. SEO for general dentists tip 9: Monitor and optimize your page speed
Your page speed refers to how long it takes your web page to load up. Every one of us has at one point closed a page we found on Google because it took too long to load.
No matter how much “SEO for dentists made easy” guides you read, your page speed influences your traffic and customers.
I’ll recommend you use the Google Pagespeed Monitor to regularly check your page speed and optimize it if needed.
Data you need to provide
For this bot, you only need to provide your URL. And if you’d like to compare with your competitors, you can provide up to 10 URLs:
Extracted data & example results
The Google Pagespeed Monitor will extract the mobile and desktop page speed score for any website URL you provide and send the result to your email on a regular basis.
How is this bot helpful for a dentist's website?
The Google Pagespeed Monitor helps you monitor your dental practice website page speed and also compare it to your competitors so you can work on improving. Better page speed can also improve your search engine rankings (which you can easily see with the help of the bulk URL checker).
Regular monitoring allows you to always be in the know about your dental site’s speed performance. Should you receive a notification with low pagespeed scores, you’ll be able to solve the issue asap, thus preventing your site from moving down on search result pages.
10. SEO for cosmetic dentists tip 10: Ensure your website elements are available and intact
There are certain elements on a website that make it run smoothly. If such elements encounter a problem, your dental website may experience downtime or SEO issues.
To scan your website elements, use the Element Checker. This tool can instantly check whether or not certain markup elements are present or missing on a website.
Data you need to provide
- A single URL to scan:
Extracted data & example results
The Element Checker will check if the element you selected is available or not.
How is this bot helpful for a dentist's website?
The Element Checker can help you monitor important elements on any page of your dental practice website. You can even check SEO markups like titles, descriptions, sub-headings, and more to see if they are available.
11. Advanced SEO for dentists tip 11: Always monitor your brand mentions across the Internet
As your dental brand grows and you gain customers, it becomes important to measure your brand awareness. This helps you know when and where your dental brand is mentioned online so you can take up the discussion if possible.
One particular tool that can help you with this is the Brand and Keyword Monitor. This tool can track your brand mentions across Google, YouTube, and Twitter.
Data you need to provide
- Brand keywords to be monitored (up to 50):
- Website mentions to ignore:
Extracted data & example results
The Brand and Keyword Monitor will notify you via email if the provided brand keywords are mentioned online and also include a link to the page of the mention.
Video tutorial
Watch a quick video guide on how to launch the Brand and Keyword Monitor:
How is this bot helpful for a dentist's website?
The Brand and Keyword Monitor can help you find where and in which context people mention your brand keywords across the Internet. If it’s on social media, you can start a conversation and possibly win customers.
To learn more about brand monitoring and awareness, read my guide on the best tools to measure brand awareness.
12. Best SEO for dentists tip 12: Analyze your competitors’ Google reviews to find ways to get better
Google reviews are a treasure trove if you want to know your competitors’ shortcomings. Customers like to vent their displeasure on the Internet and once they do that, you can use that info to improve your service.
A great tool I’ll recommend for this is the Google Review Extractor. This tool can help you extract your competitors' reviews and export them into a spreadsheet in bulk!
Data you need to provide
- Location:
- Business name and location or Google Maps Place ID:
Extracted data & example results
The data extracted by the Google Review Extractor include:
- Business name
- Position
- Rating
- Review text and more
Video tutorial
Watch me launch the Google Review Extractor into action!
How is this bot helpful for a dentist's website?
The data exported by the Google Review Extractor can be used in copywriting for your homepage or dental landing pages. You can also use them in your email and advertising campaigns to show that a particular flaw in your competitor’s business is not found in yours.
Moreover, analyzing other dental companies’ low points is useful if you want to improve your own service. Learn from other businesses’ mistakes and let your competitors’ disappointed clients migrate to your clinic!
Free trial for the dentist SEO tools
I bet you had a lot of fun reading my marketing and local SEO guide for dentists!
If you are worried about whether the tools I’ve shown you above are free or not, you can put that worry out of your mind for now, because you can access all the bots above free of charge for the next 7 days. And you don't even need to provide your card details when registering!
Botster remains the best platform to find amazing automation tools that can help you get things done in a jiffy and this free access is one of our ways of giving back to the universe! 🌌
Even when the free trial period is over, you’ll find that the prices of these tools are lower than you expected. They are so affordable, it’s like buying a new toothbrush 🪥 but their SEO benefits for dentists are much more enormous!
Open your free Botster account today, implement the tips above, and take your dental practice to the next level!
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