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11 Handy Automation Tools for a Home-Based Leads Generation Specialist

Published on December 21, 2022by Botster

Contents

What can be more pleasant than helping businesses find their clients while lying relaxed on your sofa with a cup of hot tea in your hand? This is exactly what a sophisticated lead generation specialist does!

No joking! This individual always has enough sleep, has a flexible schedule, can afford to work from anywhere in the world (even from a sunny beach villa 🏖️), easily combines work with personal life, and is a high achiever because he uses automation tools that literally work for him.

Eager to have a job like this? Then read my guide on how to become a lead generation specialist home based!

In this step-by-step walkthrough, you'll learn how to automate the following lead generation tasks:

Competitor research
Ads creation
Email outreach
Phone outreach
Email and phone validation

Let’s take one branch as an example. Do you love cycling? I do! So let’s imagine that you are supposed to generate leads for a bike store 🚴‍♂️

Our exciting bike ride tour is beginning!

Competitor research tools for a leads generation specialist

A horse never runs so fast as when it has other horses to catch up and outpace! 🐎 (© Ovid). A shrewd home business lead generation strategy always implies learning from your competitors’ mistakes and borrowing (and improving) their best-performing marketing approaches.

I’ve got three brilliant competitor research tools that will help you automate and speed-up this time-consuming task!

1. Google Search Scraper

To make the most of this and all other tools described in this article, create a free account on Botster:

Now we're good to go!

Bot description

So, what does the Google Search Scraper actually do? This bot exports up to 500 organic search results from Google SERPs for a provided list of keywords.

Exported data

The Google Search Scraper will export the following data into a spreadsheet:

Website’s position on SERP
URL
Domain
Title
Description

Here is where these details actually come from:

Have a look at this example file to understand what the results will look like.

You can download the results extracted by this as well as all other bots as an Excel, CSV or JSON file. 💾 Read my tips below on how you can make the most of the exported results!

Video tutorial

Watch me show how the Google Search Scraper works in detail:

Tips

Here are some ideas on how this bot can be helpful for a leads generation specialist working from home:

Read and analyze the snippets in the ‘Title’ and ‘Body’ columns of your bike store competitors that occupy the first 10 positions in Google Search. What makes them stand out? When writing your own titles and descriptions, use the best methods practiced by your competitors.

Use this bot to export domains. Domains are site URLs without http, https, www and other details, e.g. https://botster.io/ is an URL whereas Botster.io is a domain. Some of my lead generation bots require domains as an input.

2. Google Maps Scraper

Bot description

The Google Maps Scraper extracts information about different businesses and other places from Google Maps based on keywords.

Exported data

Google Maps URL
Title
Rating
Rating count
Category (store, shop, etc.)
Address
Plus code (e.g. "QHRW+6F Financial District, San Francisco, CA")
Website
Phone number
Rank on maps
Working hours (Monday through Sunday)
Place ID
Latitude
Longitude

Click to view an example output data file.

And here's where the data comes from:

Video tutorial

Watch me demonstrate how to scrape information about your competitors from Google Maps in this video:

Tips

Sort the results descending by the ‘Rating’ column. Your top-most competitors will be on top of this list. As an experienced lead generation specialist, you must learn from them!

Copy your competitors’ Place IDs to extract real people’s reviews about these stores (using the next bot - the Google Review Extractor).

3. Google Review Extractor

Bot description

The Google Review Extractor downloads users’ reviews about different companies and places from Google Maps.

Exported data

Keyword
Position
Review text
Reviewed at
Owner's answer
Profile name
Profile URL
Profile image URL
Rating
Reviews count
Photos count
Is local guide? (yes / no)

Have a look at this example output file for a better understanding of what the bot does.

The reviews are exported from Google Maps directly:

Video tutorial

Watch a detailed video walkthrough of how to extract reviews from Google Maps:

Tips

What does a lead generation specialist do in this case? He reads the extracted reviews carefully and answers the core question: what do users like most about the competing bike store? Then he implements these insights in his ads campaigns (using the ads bots described below 👇).

Then, he reads bike shop owners’ answers to the reviews and gives recommendations to his client on how to establish contact with potential bike buyers and win them for their shop.

Ads tools for a senior lead generation specialist

Advertising makes the world go round! Its role in your lead generation specialist job can hardly be overestimated. Properly designed targeted ads will bring thousands of new leads to your clients.

Luckily enough, your home based business lead generation efforts can be automated with the help of the following leading-edge ads tools:

4. Google Ads Extractor

Bot description

The Google Ads Extractor scrapes ads from Google for a list of keywords.

Exported data

Keyword
Ad type (paid / free)
Title
Description
URL

Click to view the example data output for a better understanding.

The data source looks like this:

Video tutorial

Watch this quick video guide on how to set up the bot:

Tips

A smart sales lead generation specialist will do the following:

Analyze your competitors’ advertising titles and descriptions. Do you feel like buying a bike from them? Why (not)?

Take into account the strengths and weaknesses of your competitors’ ads when writing your own advertising texts.

5. Domain Google Ads History bot

Bot description

The Domain Google Ads History bot returns advertising history for a list of domains.

Exported data

Input URL
Title
Body
URL
Keywords
Date detected

Click to view the example data file for a better idea of the output.

The data is exported from this source:

Video tutorial

Watch me demonstrate how to launch the Domain Google Ads History bot:

Tips

This is how an outsource lead generation specialist can make the most of this bot:

Read ad titles and descriptions carefully. Decide what you would like to borrow from them.

Check the keywords that your competitors’ ad texts rank for. Select the most appropriate keywords and include them in your ads.

Sort the results ascending by the ‘Date detected’ column. Check how many ads your most successful competitors launch every day. Improve your ad posting strategy accordingly.

6. Google Shopping Ads Scraper

Bot description

The Google Shopping Ads Scraper exports Google Shopping Ads from search result pages.

Exported data

Search keyword
Type
Title
Price: current
Price: regular
Price: max value
Price: currency
Price is price range (true / false)
Price: displayed price
Source
Description
Marketplace
Marketplace URL
URL

Have a look at the demo output file for a better idea of what the bot scrapes.

The bot scrapes this data from the following source:

Video guide

Watch me explain how to use the Google Shopping Ads Scraper:

Tips

The most frequent uses of this bot for an online lead generation specialist include the following:

To get more leads, your client needs to have attractive prices. Export their competitors’ prices using this bot and recommend your client to adjust their price policy to the market trends.

If your task is to generate leads for a particular bike model (e.g. Retrospec Beaumont City Bike), enter the name of this model into a special field on the Google Shopping Ads Scraper’s start page instead of just bike or bicycle.

And remember: stopping advertising to save money is like stopping your watch to save time! (© Henry Ford)

Outreach tools for a home based business lead generator

Attracting clients by bulk mailing and cold calling is one of the core lead generation specialist responsibilities. Let’s facilitate this task as long as we can!

The tools enlisted below work mostly for B2B. Say, if your client wants to sell hundreds of bikes to sports centers, this is a perfect strategy to practice!

7. Phone, Email and Contact Scraper

Bot description

The Phone, Email and Contact Scraper extracts contact information (e.g. emails, phones and links to social networks) from a list of websites.

Exported data

Emails
Phone numbers
Whatsapp numbers
Accounts on different social networks

Click to view the example data output for a better idea of the output.

Video tutorial

Watch me walk you through the email and phone number crawler bot's setup:

Tips

As a B2B lead generation specialist you can use the following multi-step bot combination:

Use the Google Search Scraper ⬆️ or the Google Maps Scraper ⬆️ to export websites of sports centers that may be interested in buying bikes from your client in bulk.
Extract all sorts of contacts from these websites with the help of the Phone, Email and Contact Scraper.
Launch a bulk-mailing and cold-calling campaign.

8. Company Email Finder

Bot description

The Company Email Finder exports all email addresses having the same domain.

Exported data

Domain
Email
URL of the page where the email was detected

Click to view the example data output file for a better idea of the output.

Video tutorial

Watch a video walkthrough that explains how this bot works:

Tips

Use this bot to find emails of CEOs - being able to find business owners’ contacts is one of the most demanded lead generation specialist skills!

9. LinkedIn Email Miner

Bot description

The LinkedIn Email Miner retrieves emails from LinkedIn profiles based on location and keywords.

Exported data

Query
Location
LinkedIn profile URL
Email

Have a look at this output data file for a better idea of what the bot does.

Video tutorial

Watch me explain how the tool works:

Tips

A truly sophisticated lead generator specialist will export emails of people who may be interested in buying high-quality bikes. These may be:

Bike coaches
Bike champions
Sports center owners
And even Olympic Games participants! 🥇

Validation tools for a leads generation specialist

To speed up and optimize your work from home lead generation process, don’t neglect validation. Check if the emails and phone numbers you exported are real!

10. Email Validator

Bot description

The Email Validator checks if the email addresses you’ve exported are valid.

Exported data

Email address
Status (valid, invalid, safe, etc.)
Admin account (true / false)
Disposable account (true / false)
Has inbox full (true / false)
Is catch-all account (true / false)
Is deliverable (true / false)
Is disabled (true / false)
Mail servers
Email validity (valid / invalid)

Click to view the example data output file for a better idea of the output.

Tips

Every experienced lead generator specialist knows: timely validation can spare you dozens of useless operations! Here is a fast and simple email validation guide:

Extract potential clients’ emails using the Phone, Email and Contact Scraper, the Company Email Finder or the LinkedIn Email Miner.
Paste the extracted emails into a special field on the Email Validator’s start page:

Launch the bot.
Sort the results descending by the ‘Email validity’ column:

✅ The valid emails suitable for your bulk-mailing campaign will be on top of this list.

🚫 Delete the invalid emails (the ones at the bottom of the list) without hesitation. There is no sense in spending your time and resources on sending your emails to these addresses - they are going to fail.

11. Phone Number Validator

Bot description

The Phone Number Validator checks if the phone numbers you exported are valid.

Exported data

Phone
Valid (true / false)
Number
Local format
International format
Country prefix (e.g. +49)
Country code (e.g. DE)
Country name
Location
Carrier (if available)
Line type (e.g. mobile)

Click to view the example data output file for a better idea of the output.

Video guide

Watch me explain how to launch this tool:

Tips

A freelance lead generation specialist that is responsible for cold calling knows how to bulk-check phone numbers for validity literally in one click:

Extract phone numbers using the Phone, Email and Contact Scraper or the Google Maps Scraper.
Paste these phone numbers into a special field on the Phone Number Validator’s start page:

Launch the bot.
Sort the results descending by the ‘Valid?’ column:

✅ The valid phone numbers for your cold-calling campaign will be on top of this list.

🚫 Delete the invalid phones (the ones at the bottom of the list).

Now you know how to be a lead generation specialist and succeed! The trick lies in automation. Delegate all possible tasks to smart little bots, and they will help you become a reputable and demanded expert.

Lead generation specialist duties and responsibilities also include elaborating a proper blogging and social media strategy. I have so many automation tools meant for these purposes but, sadly enough, it’s time to finish this post 🤷‍♂️ I promise to write yet another guide for you - the one devoted to blogging and social media for home-based leadgen specialists. Follow my blog if you don’t want to miss it!

Also, I’ve got some free ready-made lead generation strategies that every outsource lead generation specialist can use. They refer to such branches as car sales, insurance, logistics and lawyer’s services (and I’m planning on more!). Check them if you generate leads for clients working in these industries:

Automate lead generation, work from home and enjoy helping companies grow their client base!